What makes your sales page on your website effective? How can you optimize your sales page to work better with your specific audience?

In this video, I review a web page design both before and after testing with the target audience to demonstrate what we learned about optimizing this sales page.

I review the elements of the first and then what we learned about our audience to update and create the second. By designing the page with the target audience in mind (rather than designing trying to tell everything about the product), we were able to increase conversions.

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Watch this on the Tech Diva Media YouTube Channel

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