Does your customer want to stand out or blend in?

Is your customer wanting to stand out or blend in? Are you offering a product or service to someone that wants to be distinctive—to have the premium offer or the platinum service? Or are [...]

How to Design Your Brand Assets To Be More Effective With Your Audience

How can you make your brand assets more effective with your audience? This video walks through the questions I ask a client when we start working on a new design for their business, whether [...]

What’s more effective: betting on new trends or timeless standards?

The questions of “What are we going to see trending next year?” or “What’s going to change in the next 10 years?” are popular this time of year as we wrap up with the holiday season. [...]

How to make videos for your marketing that don’t suck

Do you want to make more videos for your marketing and YouTube channel—but feel awkward in front of the camera? I know from my own experience and working with clients to build YouTube channels, [...]

How to Make Your Website Great Before You Design It

You can hire a designer to create a nice-looking site, but is there anything you can do before that to make your website WORKS with your ideal audience? YES! In this video I walk you through the [...]

How to Optimize Your YouTube Channel To Look Pro Even If You Are A Beginner

Why would you use YouTube and create a Channel to generate fresh leads for your business? Using video, you can share tips and ideas to build trust, credibility and rapport. It can be much, much [...]

3 Quick Tips To Avoid Headaches When You Outsource To A Designer

Outsourcing design for your logo, website, brochure, menu or other asset can turn into an expensive nightmare if you think you’re asking for one thing, then get something quite different as [...]

Examples of Great YouTube Channel Art Banner Ideas

When I discover a video I like on YouTube, I usually want to know who’s behind it. Often I’ll click on the Channel name to see what else they have in their video library. This takes [...]

What Makes a Great YouTube Thumbnail Image?

What makes a great YouTube custom thumbnail image? You want something that’s eye-catching, sure. If you’re using it as part of a marketing strategy, you also want something [...]

Working with a Designer: 16 Mistakes Nobody Talks About

I’ve been working as a professional designer for 16 years now. With the help of my team, I design, build and launch an average of 45 sites a year (3-4 per month) along with designing branding [...]