Does your customer want to stand out or blend in?

Is your customer wanting to stand out or blend in? Are you offering a product or service to someone that wants to be distinctive—to have the premium offer or the platinum service? Or are [...]

How to Design Your Brand Assets To Be More Effective With Your Audience

How can you make your brand assets more effective with your audience? This video walks through the questions I ask a client when we start working on a new design for their business, whether [...]