Insights and Tips on The Psychology of Pricing

I stumbled on this infographic while researching the psychology behind designing effective infographics. There’s a lot more to infographics than just finding some statistics and putting [...]

Increase Your Conversion Rates: What Is Your Data Telling You?

What is conversion optimization? It’s the art and science of improving your online results through A/B and multvariate testing. Many businesses struggle with knowing exactly what to test to [...]

Book Notes: Emotional Equations by Chip Conley

Amazon page for details and reviews ISBN-10: 1451607261 ISBN-13: 978-1451607260 Overview Fascinating analysis that I found particularly helpful to understand the complexity of emotions. As [...]