Once upon a time, strategy and copy fell in love.

Without a strategy, you can’t write compelling copy. Without compelling copy, your strategy won’t work.

A digital marketing strategy starts by falling in love with your target customer…or, at least, learning how to court them. Where do they hang out online? Who do they respect and admire? What do they value? What do they fear? Who else is trying to court them?

These are the questions will pour over as we create a strategy to connect with them.

Then, we’ll use that to inform the copy for your marketing: emails, website, ads, etc.

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