Examples of Great YouTube Channel Art Banner Ideas

When I discover a video I like on YouTube, I usually want to know who’s behind it. Often I’ll click on the Channel name to see what else they have in their video library. This takes [...]

What Makes a Great YouTube Thumbnail Image?

What makes a great YouTube custom thumbnail image? You want something that’s eye-catching, sure. If you’re using it as part of a marketing strategy, you also want something [...]

Working with a Designer: 16 Mistakes Nobody Talks About

I’ve been working as a professional designer for 16 years now. With the help of my team, I design, build and launch an average of 45 sites a year (3-4 per month) along with designing branding [...]

How to find mobile app developers: 8 beginner mistakes to avoid

So you wanna build a brilliant app, that’s great! Maybe it’s to enhance your existing products, or to offer something brand new to your audience. Creating an app is a fun but in-depth [...]

How To Apply Sally Hogshead’s ‘Fascinations’ To Your Marketing Message

Author Sally Hogshead outlines seven “Fascination triggers” or persuasion strategies in her book, Fascinate. The idea behind the Fascinations is to understand how we humans are wired [...]

What 4 Questions Can You Answer To Write Your Website Copy?

When I work with clients, often they come to me with a request to build a new website, revamp their old marketing materials or help design an online program…something like that. While that is the [...]

3 insights from Gregory Berns’ “Iconoclast” to improve your marketing

In his book, Iconoclast, Gregory Berns outlines three mental barriers that stop most people from achieving the type of success that shapes culture and influences the masses. Most of us get [...]

Is it better to buy a PR media list or take time to develop your own?

  So, you’d buy a PR media list to reach an audience with your marketing, correct? And you’re probably considering doing that because it’s faster than investing the time and [...]

What do the most successful landing pages have in common?

When you’re presenting something new to someone that’s never met you, the objective is to be interesting enough that they become curious and want to know more. When you’re doing this online, you [...]

“How would you view Facebook or Instagram as an effective marketing tool?”

The answer to this question would depend on the audience you are trying to reach. For example: Are you trying to reach 20-somethings that are shopping for the latest trendy handbags online? Are [...]