How to find mobile app developers: 8 beginner mistakes to avoid

So you wanna build a brilliant app, that’s great! Maybe it’s to enhance your existing products, or to offer something brand new to your audience. Creating an app is a fun but in-depth [...]

How To Apply Sally Hogshead’s ‘Fascinations’ To Your Marketing Message

Author Sally Hogshead outlines seven “Fascination triggers” or persuasion strategies in her book, Fascinate. The idea behind the Fascinations is to understand how we humans are wired [...]

What 4 Questions Can You Answer To Write Your Website Copy?

When I work with clients, often they come to me with a request to build a new website, revamp their old marketing materials or help design an online program…something like that. While that is the [...]

3 insights from Gregory Berns’ “Iconoclast” to improve your marketing

In his book, Iconoclast, Gregory Berns outlines three mental barriers that stop most people from achieving the type of success that shapes culture and influences the masses. Most of us get [...]

Is it better to buy a PR media list or take time to develop your own?

  So, you’d buy a PR media list to reach an audience with your marketing, correct? And you’re probably considering doing that because it’s faster than investing the time and [...]

What do the most successful landing pages have in common?

When you’re presenting something new to someone that’s never met you, the objective is to be interesting enough that they become curious and want to know more. When you’re doing this online, you [...]

“How would you view Facebook or Instagram as an effective marketing tool?”

The answer to this question would depend on the audience you are trying to reach. For example: Are you trying to reach 20-somethings that are shopping for the latest trendy handbags online? Are [...]

Is raising your prices a good marketing strategy?

Unless you have a commodity product, pricing is mostly a psychological game. Are you trying to compete in your market as the low-price leader (like Walmart, for example)? Or are you trying to [...]

Approach Your Customer Like a First Date (If You Want to Score)

Dating and marketing…how similar they are. Would you walk right up to a cute stranger and ask them to go out with you immediately? You might, but your chances of scoring are likely low (and [...]

8 Ways Digital Marketing Is Like Dating

Humans first build friendships and intimate relationships in a predictable sequence of steps. The steps build trust. With your customer, these steps encourage buying. These days we can create [...]