How To Create An App: Start with User Stories

What is a “user story” and why is it helpful to incorporate them if you’re building an app? A user story is a way to map out your app requirements by talking about them. It’s a [...]

How to find mobile app developers: 8 beginner mistakes to avoid

So you wanna build a brilliant app, that’s great! Maybe it’s to enhance your existing products, or to offer something brand new to your audience. Creating an app is a fun but in-depth [...]

How To Apply Sally Hogshead’s ‘Fascinations’ To Your Marketing Message

Author Sally Hogshead outlines seven “Fascination triggers” or persuasion strategies in her book, Fascinate. The idea behind the Fascinations is to understand how we humans are wired [...]

What 4 Questions Can You Answer To Write Your Website Copy?

When I work with clients, often they come to me with a request to build a new website, revamp their old marketing materials or help design an online program…something like that. While that is the [...]

Is Podcasting Worth Your Time? How To Start a Podcast to Gain Exposure, Build Your Credibility and Expand Your Influence

What could a podcast do for your business? In the marketing realm, podcasting is one of the competitive platforms a business could use to gather followers for its convenience and timeliness. [...]

Here’s why you’re wasting resources with social media–and what to do about it

Social media: it’s a wild animal of potential to reach a huge, targeted audience with your marketing. But how valuable is it to your company to invest the time and resources to build a [...]

3 insights from Gregory Berns’ “Iconoclast” to improve your marketing

In his book, Iconoclast, Gregory Berns outlines three mental barriers that stop most people from achieving the type of success that shapes culture and influences the masses. Most of us get [...]

Is it better to buy a PR media list or take time to develop your own?

  So, you’d buy a PR media list to reach an audience with your marketing, correct? And you’re probably considering doing that because it’s faster than investing the time and [...]

What do the most successful landing pages have in common?

When you’re presenting something new to someone that’s never met you, the objective is to be interesting enough that they become curious and want to know more. When you’re doing this online, you [...]

“How would you view Facebook or Instagram as an effective marketing tool?”

The answer to this question would depend on the audience you are trying to reach. For example: Are you trying to reach 20-somethings that are shopping for the latest trendy handbags online? Are [...]