Brand Strategy
& Marketing

that works for you

Let’s clarify your company’s value and position in the marketplace with branding that will serve you for years to come, and inform the design to go with it.

Deliverables

positioning

How do you stand apart? What is your unique offer, methodology, ingredient or approach? Do you compete on delivery, price, offer or something else? Establishing this is vital for your sales and marketing, and paves the way for growth.

Customer Profiles

Your customer profile is a persona created to represent the person that engages with your brand. Customer profiles are useful tools because it allows us to explore the diverse nature of your audience—both who you’re attracting now and who you want in the future. The profiles we develop are great marketing tools that can be used well beyond this project.

Brand Stylescape + Styleguide

Consistency in design and voice is a vital aspect of branding because it builds trust and familiarity with your audience. We will work with you to create a ‘stylescape’ to hone in on the colors, typefaces and imagery of your brand based on what your customer is familiar with. We can also createa a style guide that will give you and your team a trusted resource for brand communication now and in the future.

Competitive Audit

We will research and compare key factors of your competitors in order to identify strengths, weaknesses, and opportunities in messaging, services, unique sellling points, web presence, and more.

Names

Ideally, your business name, tagline, and product names need to communicate your values, story, and brand personality while retaining versatility. They need to differentiate and promote what is unique and valuable about your organization. We believe in a practical approach to naming; the best names often come from the brand positioning and its values.

Collateral

Business cards, envelopes, signage, menus, brochures, tradeshow booths, car/truck graphics, websites . . . We can help you with all of it as we develop your marketing. Once your identity is established, we can help you bring your new or updated brand to the world.

Starter

This package is for those who want to add credibility to their business by creating a fresh professional brand identity, but don’t have a huge budget and don’t need additional collateral at this time–just a logo and a solid direction.

• Brand Discovery Questionnaire & Review
• 2 30-min Consultation Calls
• Brand “Mood Board”
• Target Customer Profile
• 4+ Initial Logo Concepts
• 2 Rounds of Revisions
• Final Primary Logo
• Final Secondary Logo (if applicable)
• Brand Styleguide, including
– brand primary and secondary colors
– brand primary and secondary typefaces
– brand photography/imagery guidelines

Package starts at $800. Pricing can flex depending on level of support desired (e.g. help with naming or taglines, multiple target customer profiles, email and WhatsApp support between sessions, etc.).

Basic

This package is for those who want a brand refresh or a more developed solution with a logo, piece of collateral and a blueprint for future branding projects.

• Brand Discovery Questionnaire & Review
• 2 30-min Consultation Calls
• Brand “Mood Board”
• Target Customer Profile
• 4+ Initial Logo Concepts
• 2 Rounds of Revisions
• Final Primary Logo
• Final Secondary Logo (if applicable)
• Brand Styleguide, including
– brand primary and secondary colors
– brand primary and secondary typefaces
– brand photography/imagery guidelines

• One Brand Collateral Option (e.g. business card, letterhead, email template, press kit, brochure, case study presentation, slide deck templates)

Package starts at $1000. Pricing can flex depending on choice of collateral (e.g. a business card vs. a slide deck with 6 available templates).

Comprehensive

This package is for those who want a brand refresh or a more developed solution with all from the basic package, a blueprint for the future and multiple pieces of collateral or various media pieces to launch with gusto.

• Brand Discovery Questionnaire & Review
• 2 30-min Consultation Calls
• Brand “Mood Board”
• Target Customer Profile
• 4+ Initial Logo Concepts
• 2 Rounds of Revisions
• Final Primary Logo
• Final Secondary Logo (if applicable)
• Brand Styleguide, including
– brand primary and secondary colors
– brand primary and secondary typefaces
– brand photography/imagery guidelines
• As many collateral options as needed (e.g. business card, letterhead, email template, press kit, brochure, case study presentation, slide deck templates)

Other options:
• Live Action “Ad” or Animated Explainer Video for company website, YouTube Channel, social media, etc.
• Social Media Profile Banners
• Social Media “cards”, templates and collection of branded images to post
• A printed “leave-behind” piece
• Case Study presentation booklet

Package starts at $1500. Pricing can flex depending on needs.

Let’s chat about your project!

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