Should you focus on SEO or paid ads when you launch a website?

So you get your new site launched…that’s awesome! But then you’re faced with how to get people to it. There’s two ways: the paid way or the organic way. The organic way [...]

What is split testing and conversion optimization?

In online marketing, the term “split testing” is often used when talking about conversion optimization–making your website more effective. But what is it? In this video, I [...]

Top Social Data Statistics You Can Use For Targeted Marketing

This is a guest post contribution from Daniel Clark, is a Software Developer, Digital Marketing Analyst and also a Technical Blogger. As 2016 gets under way, it’s time for the management of [...]

Website Conversion Optimization: 3 Things You’re Doing Wrong

This video covers 3 major mistakes people make with website conversion optimization: 1. following what everyone else does 2. not defining your target customer clearly enough to know how to engage [...]

Website Conversion Optimization: What You Can Learn From Starbucks To Improve Your Website

In this video, I discuss how you can learn from Starbucks about creating a customer experience that makes people feel comfortable on your website (and therefore, enjoy being there and want to [...]