No matter who you decide to hire, I want you to take this advice to heart. It will absolutely increase the profits of your business if you do.
There are only 2 steps. Ready?
Step 1. If you want your digital marketing to help make you money (verses being a waste of money), all you have to do is research, hand-copy, and study the greatest sales letters, print ads, and email copy of all time. Then you need to study how users engage with stuff online.
Step 2. Then, you take your ideas, use what you’ve learned about marketing and funnel it into things like websites, email copy, podcasts, books, digital programs…
Lucky for you, I geek out on implementing behind the scenes like this.
The tech stuff can be overwhelming, frustrating and exhausting.
You want to improve your old website, or optimize an ad campaign, or create a useful app to add to your company offerings…but the HOURS and WEEKS spent doing so may be enough to make you want to forget it.
…and ENERGIZING to work with someone that could help you make it happen without it being a pain in the rear?
Let’s learn about your audience: where do they go to find information? Where do they get frustrated? What reassurance are they looking for? Where do they fall off in your sales process? What digital mediums do they use—podcasts, social media, webinars, online courses…?
The more we learn about your customer, the more effectively we can speak to them in your marketing, and overcome obstacles they have to working with you or buying your products.
We’ll also figure out the best channels for you to share your message.
“Your fresh perspective and data-driven approach motivated my team—and especially when we began to reap the results.”
– Adams Hudson, CEO, Hudson Ink
“You took our content and made a digital education platform out of it…now we have a whole new product offering. Thank you for seeing potential and making it happen when we kept getting lost in the weeds!”
– Peter & Jill Ratzan, Co-Founders, College Funding Specialists, Inc.