If you assume that everything is a test, you launch and iterate to see if it works. Many things won’t work. But then you learn the things that DO work and keep refining them…
…begins with understanding what’s going on in your customer’s head.
Even if you decide not to hire me, I want you to take this advice to heart. It will absolutely increase the profits of your business if you do.
There are only 2 steps. Ready?
1. If you want to build a website and have it make you money, all you have to do is research, hand-copy, and study the greatest sales letters, print ads and web designs of all time.
For 2,150 days (about 7 years).
2. Then, you take what you’ve learned from copying, implement it into your own marketing and test it. Again. And again.
For even the smallest things (like button labels and email subject lines).
It’s not hard, but it takes time and dedication.
When you understand the desires, fears and fantasies of your customer and speak to them in your marketing, they feel you “get them.”
It quickly builds rapport and trust.
“Your fresh perspective and data-driven approach motivated my team—and especially when we began to reap the results.”
– Adams Hudson, CEO, Hudson Ink